AI in Action – Where Are the Real Benefits and How to Maximize Them
Every hype cycle creates a paradox: suddenly, a new and often unproven technology is presented as the universal solution to every challenge in healthcare innovation and business growth. Vendors rush to add it into their next release, while providers devote time and resources to early-adopter strategies. Too often, when the market shifts to the “next […]
Cloud, APIs, and Agentic AI – Cutting Through the Noise in Healthcare Interoperability
Every hype cycle brings a flurry of buzzwords, and healthcare technology is no exception. In recent years, terms like cloud native, API-first, and now agentic AI have dominated vendor pitches, LinkedIn feeds, and conference panels. These days, nearly every solution seems to come with a side of “AI agent capability.” But what do these concepts […]
From Pain to Progress: Rethinking Interoperability
During a recent podcast, the same question surfaced yet again: Why is interoperability in healthcare still so hard? It’s a fair question — and one I’ve wrestled with for years. Despite tremendous progress in digitizing healthcare, connecting systems continues to create headaches for patients, clinicians, organizations, and payors. We’ve poured enormous time, energy, and money […]
How to Build Strategic Traction Without Burning Out Your GTM Team
When healthcare technology companies look to grow, conventional wisdom often leads them straight into the top-of-funnel trap: scale the sales team, crank up lead generation, and chase volume. It works—if your business is transactional. But if you’re an emerging vendor in enterprise healthcare markets, this approach can lead to one thing: GTM burnout.The reality? Sustainable […]
Why Most Growth Plans Stall – and What to Do Instead
This post explores three practical strategies to build momentum, avoid common pitfalls, and create a resilient growth engine in complex healthcare markets. A must-read for MedTech founders, CEOs, and market-facing teams ready to scale with confidence.
5 Years Later: What COVID Taught Us About Navigating Uncertainty in Healthcare Tech
Selling healthcare technology is difficult—even in stable times. But during the pandemic, urgency created momentum. Projects that once took years moved forward in months. Solutions that addressed gaps in care delivery, remote diagnostics, and operational efficiency became mission-critical overnight. When the dust settled, the urgency faded—but volatility remained. What Worked Then Still Works Now In […]
How Product Management Fuels Sustainable Growth
If proactive account management starts the momentum for the growth flywheel, pragmatic, profit-based product management provides the value-fuel to sustain that growth. While consultative selling and strategic account management foster client trust and goodwill, it is disciplined product management—regardless of where it resides within an organization—that sustains the flywheel’s momentum and ensures long-term revenue and […]
Kick-starting Growth with Proactive Account Management
Effective Account Management is the fastest path to profitable and sustainable business growth. By taking a proactive and selective approach to Strategic Accounts, any organization—regardless of size—can move beyond bespoke contract commitments, inconsistent packaging, and scattered pricing models to build a path a path toward cash-flow positivity. This simple shift lays the foundation for broader […]
Rethinking Healthcare Tech Growth Strategies – The Flywheel Advantage
Let me ask you something: Have you ever felt like your growth strategy was all effort with no momentum? I’ve been there. That’s why I’m such a fan of the Flywheel approach—it’s not just about working harder, it’s about building something that keeps spinning on its own. The idea behind the Flywheel is simple: every […]
YourRevenuePlan – Solving the Growth Puzzle
The healthcare technology sector has always been a fascinating space to work in. But if I’m being honest, it can also be incredibly challenging. After years of navigating this industry, I’ve learned one thing for sure: growth doesn’t just happen—it’s something you have to build carefully, piece by piece. And let’s face it, that’s easier […]